When the CW's Gossip Girl premiered in 2007, the rich-kids-gone-wild drama used its hallway as a runway, making private-school plaid and appliqué headbands instantly covetable (even designer Anna Sui is hooked: she based her entire Target collection on the nighttime soap). But in the show's third season, now airing on Monday nights, Blair, Serena, and Vanessa are headed to college (while Jenny rules the school as a junior), which means bye-bye jumpers and hello, well, what? "There will definitely be more of an adult allure to the wardrobe," says costume designer Eric Daman, a former model who once worked as an assistant to Patricia Field on Sex and The City. Daman talks to ELLE.com about the ladies of GG and the inspiration behind their ever-evolving wardrobes. Plus, ELLE shops the look so you can crib their style (without leaving your keyboard).
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